Messaging and storytelling template that keeps positioning consistent

Negotiate and structure brand partnerships and co-marketing deals

Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement, positioning statement, 22 laws, ZAG, Ries and Trout, Neumeier, cherchez le creneau, positioning map, ladder concept, or trueline.

Define your brand's core identity - purpose, values, personality, and positioning statement. Creates the strategic foundation that informs voice, design, and all brand decisions.

This skill should be used when translating research insights into actionable brand strategy frameworks. Use this when developing positioning statements, messaging architectures, audience strategies, or voice guidelines based on completed research. This skill provides strategic synthesis workflows, validation frameworks, and strategy document templates for evidence-based brand strategy development.

Building comprehensive brand identity systems from strategy to implementation. Covers logo design, color palettes, typography pairing, voice guidelines, and system documentation. Use when creating new brands, rebranding, or systematizing existing identities.

Provides brand typography selection and hierarchy development frameworks including the Brand-First Typography Selection Process, Modular Scale System, Font Classification Matrix, Serif vs. Sans-Serif Decision Framework, Typeface Evaluation Criteria, Font Pairing Principles, WCAG accessibility requirements, and typography design tokens. Auto-activates during brand typography development, font selection, type hierarchy creation, and typography system work. Use when discussing brand typography, font selection, font pairing, type hierarchy, modular scale, typography accessibility, WCAG typography, or typography guidelines.

Provides brand values frameworks, differentiation tests, discovery questions, and behavior mapping templates. Auto-activates during values definition, core values curation, and values testing. Use when discussing brand values, core values, Lencioni's four categories, opposite test, antivalue, fire someone test, operationalizing values, Brene Brown values process, values discovery, or permission-to-play values.

Maintain consistent brand voice across all marketing communications

Quick reference for developing brand voice and verbal identity using established methodologies from leading voice strategists.

Tone, diction, and phrasebook system for consistent writing + localization.

Creates comprehensive brand voice and tone documentation with messaging pillars, vocabulary guidelines, and writing examples. Use when the user asks about brand voice, tone guides, writing style, brand personality, or messaging consistency.

Apply Jesse's confident-but-vulnerable voice to all content. Use when writing service pages, blog posts, CTAs, emails, or checking if content sounds like Jesse. Reference: /docs/branding/voice/BRAND-VOICE.md

Apply Matt Palmer's voice, tone, and content pillars to any writing. Use for blog posts, social media, documentation, emails, or any content needing Matt's authentic brand voice.

Complete Brand World Design methodology for developing comprehensive brand strategy. Use when users need brand positioning, purpose discovery, audience definition, creative strategy, or want to create a Brand World Document. Includes FOR/ONLY/BECAUSE framework, PITS (Problem-Insight-Truth-Solution), and Seven Chambers journey structure.

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branded-document-suite

Create on-brand Canva presentations from an outline or brief. Use when the user asks to create a branded presentation, make an on-brand deck, turn an outline into slides, or generate a presentation from a brief. Input can be text directly in the message, a reference to a Canva doc by name, or a Canva design link (e.g., https://www.canva.com/design/...).

Skill para gerar e validar dados brasileiros (CPF/CNPJ) no Easy Budget.

Implement Brazilian financial system integrations including Boleto generation, PIX payments, parcelamento (installments), CPF/CNPJ validation, and Banco do Brasil API integration. Use this skill when building fintech applications, payment processing systems, or any system requiring Brazilian banking compliance.

Comprehensive Brazilian financial regulatory compliance guide. Use when implementing LGPD data protection, BCB regulations, PIX/Boleto standards, or financial security patterns for Brazilian market applications.

Book Requirements Document (BRD) structure, systematic question frameworks for thorough book concept interviews, and genre-specific considerations for fiction vs nonfiction projects.

Sourdough and artisan bread expert covering fermentation, scoring, and professional baking techniques

Guia implementação de breadcrumb de navegação hierárquica seguindo padrões de acessibilidade WCAG e design system do Ultrathink

This skill should be used when analyzing market breadth charts, specifically the S&P 500 Breadth Index (200-Day MA based) and the US Stock Market Uptrend Stock Ratio charts. Use this skill when the user provides breadth chart images for analysis, requests market breadth assessment, positioning strategy recommendations, or wants to understand medium-term strategic and short-term tactical market outlook based on breadth indicators. All analysis and output are conducted in English.

This skill provides guidance for XSS filter bypass tasks where the goal is to craft HTML payloads that execute JavaScript despite sanitization filters. Use this skill when tasks involve bypassing HTML sanitizers (like BeautifulSoup), exploiting parser differentials between server-side sanitizers and browsers, or security testing/CTF challenges involving XSS filter evasion.

This skill should be used when breaking down frontend feature requirements into parallelizable work items (API clients, UI components, and integration tasks) with clear dependencies. Particularly useful for creating structured work breakdowns with Mermaid diagrams and organizing tasks for team development.

Break down epics into implementable user stories with acceptance criteria, estimates, dependencies, and sprint groupings. This skill should be used for epic planning and backlog grooming.

Detect and warn about breaking API/schema changes before implementation. Auto-trigger when modifying API routes, database schemas, or public interfaces. Validates changes against api-strategy.md versioning rules. Suggests migration paths for breaking changes. Prevents removing endpoints, changing request/response formats, dropping database columns, modifying function signatures without deprecation.

Structured creativity when conventional approaches fail.

Enforce pristine interrupt/syscall paths with no logging, diagnostics, or heavy operations. Use when developing interrupt handlers, syscall entry/exit, context switches, or timer code.

**MANDATORY** - Load this skill BEFORE using brepl in any way. Teaches the heredoc pattern for reliable code evaluation.

Full access to Brevo (email marketing, newsletters) using curl and the Brevo REST API directly - no MCP server or additional dependencies required.

Brief-specific design system, typography, colors, and component patterns

Brief-specific code patterns and conventions

Expert in generating executive briefing notes (1-2 pages, decision-focused) for infrastructure acquisition projects including issue framing, background context, financial analysis, recommendation development, risk assessment, and action planning. Use when preparing board submissions, executive decision memos, or approval requests for property acquisitions. Key terms include briefing note, executive summary, decision memo, board approval, acquisition recommendation, risk assessment, action items

Generate a session briefing from development memory (events.jsonl, sessions.jsonl). Shows recent timeline, open questions, and suggested focus areas.

Bright Data Web Scraper API via curl. Use this skill for scraping social media (Twitter/X, Reddit, YouTube, Instagram, TikTok), account management, and usage monitoring.

brightdata

Progressive URL scraping. USE WHEN Bright Data, scrape URL, web scraping tiers. SkillSearch('brightdata') for docs.

8-mode brightness system implementation with CSS custom properties. Use when implementing theme switching, color tokens, or fixing brightness-related issues.

Access Brilliant interactive STEM courses and track problem-solving progress

Reference documentation for Broadcast API (sendbroadcast.net) integration. Use when working with the Broadcast email provider, creating/updating broadcasts, managing subscribers, or debugging API issues.

Message broker setup patterns (Redis, RabbitMQ, SQS) for Celery including connection strings, SSL configuration, high availability, and production best practices. Use when configuring message brokers, setting up Redis/RabbitMQ/SQS, troubleshooting broker connections, implementing HA/failover, securing broker communications with SSL, or when user mentions broker setup, connection issues, sentinel, quorum queues, or AWS SQS integration.

Alpaca broker limitations: crypto shorts blocked (broker doesn't support), stock shorts allowed. Trigger when: (1) shorting gate blocks wrong assets, (2) SELL signals blocked, (3) order type confusion.

Use this skill when creating, modifying, or reviewing API endpoints and routes. This includes SDK routes (/v1/*), Dashboard routes (/api/v1/*), request/response structures, input validation, OpenAPI documentation, or API-related middleware.

Use this skill when developing, implementing, or modifying Go backend code for the Brokle platform. This includes creating services, repositories, handlers, domain entities, API endpoints, middleware, workers, or any other Go backend components. Invoke this skill at the start of backend development tasks.

Use this skill when working with Brokle's domain-driven architecture, including creating new domains, modifying domain entities, designing cross-domain interactions, refactoring domain boundaries, or implementing complex domain logic. This is a specialized architectural skill.

Use this skill when implementing, reviewing, or debugging error handling in the Brokle codebase. This includes repository error mapping, service layer AppError constructors, handler response mapping, domain alias imports, or understanding the industrial error handling flow.

Use this skill when developing Next.js/React frontend code for Brokle. Includes components, pages, hooks, API clients, stores, or any frontend features.