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Why-What-Acceptance backlog format that connects every work item to strategic business objectives.

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Operate and maintain the local MCP server for this repository. Use for MCP tool updates, policy-guard changes, host configuration, and MCP runtime troubleshooting.

Run release-readiness checks for this repository. Use when validating docs, scripts, verification coverage, and operational safety before merge or release.

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Complete guide for MagicBlock Ephemeral Rollups - high-performance Solana execution with sub-10ms latency, gasless transactions, and Solana Plugins. Use when building real-time games, high-frequency trading, or any application requiring ultra-low latency on Solana.

Complete Surfpool development environment for Solana - drop-in replacement for solana-test-validator with mainnet forking, cheatcodes, Infrastructure as Code, and Surfpool Studio. The fastest way to develop and test Solana programs.

testing-dbt-models

Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content

Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: **Building a new brand** from scratch (startup, product, service); **Repositioning an existing brand** that's become commoditized; **Defining brand differentiation** when competitors all look the same; **Creating brand guidelines** for consistent execution; **Evaluating brand strength** through structured testing

> Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are.

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: **Crafting a core message** for a product, campaign, or company that needs to stick; **Presenting complex ideas** to audiences who may forget 90% of what you say; **Writing headlines, taglines, or slogans** that people remember and repeat; **Training or educating** when retention matters more than coverage; **Pitching investors or stakeholders** where one memorable idea beats ten forgettable ones

Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: **Build backlinks** to improve search rankings; **Create content** with pre-validated demand for links; **Outrank competitors** on specific topics; **Develop link-building campaigns** that actually work; **Promote new content** to relevant websites

> Transform AI-generated text into authentic, voice-consistent content — not by faking humanity, but by applying real voice patterns from a specific person or brand.

Create appropriate non-disclosure agreements for different business contexts with balanced terms and proper scope definitions

**Core principle:** Agents are non-deterministic. Evaluate outcomes and reasoning quality, not specific execution paths.

Test big ideas in just 5 days. Apply Google Ventures' proven methodology to go from problem to validated prototype without months of development. Use when: **New product concepts** that need validation before building; **Big feature decisions** with significant investment required; **Stuck teams** needing to break through analysis paralysis; **Startup pivots** when direction is uncertain; **High-risk bets** where failure is expensive

Build products customers actually want. Apply Marty Cagan's Silicon Valley-tested framework to discover solutions that are valuable, usable, feasible, and viable. Use when: **New product development** when validating what to build; **Feature prioritization** to ensure you're solving real problems; **Pivot decisions** when current direction isn't working; **Team alignment** on what problems to solve; **Risk reduction** before committing development resources

Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria

Design multi-touch outbound sequences with optimal timing, channel mix, and messaging progression for SDR campaigns

Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement

Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects

> Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's "prospective hindsight" technique to catch failures before they happen.

Systematically validate your business hypotheses before building anything. Master Steve Blank's Customer Development methodology that became the foundation of Lean Startup and YC's approach. Use when: **Starting a new venture** to avoid building something nobody wants; **Before writing a line of code** to validate problem-solution fit; **Pivoting decisions** to systematically test new directions; **Early-stage fundraising** to prove market validation; **Product roadmap planning** to prioritiz...

Document your business model on one page and systematically de-risk it. Master Ash Maurya's adaptation of Business Model Canvas optimized for startups and uncertainty. Use when: **Starting a new venture** to articulate and test your business model; **Preparing for customer discovery** to document hypotheses to validate; **Pivoting decisions** to compare alternative business models; **Investor conversations** to communicate your model concisely; **Team alignment** to get everyone on the same page

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: **Before building anything** to validate if the problem is real and painful; **Customer discovery calls** to get honest feedback without leading questions; **Pivoting decisions** to understand if you should change direction; **Feature prioritization** to learn what customers actually need vs. say they want; **Pricin...

Create research-backed buyer personas that drive real marketing and product decisions. Combine Buyer Personas methodology with Jobs-to-be-Done to build profiles based on actual behavior, not demographics fiction. Use when: **Starting customer discovery** to define who you're validating with; **Marketing campaign planning** to target the right messages to right people; **Content strategy** to create content that resonates with specific audiences; **Product roadmap prioritization** to build fea...

Test willingness to pay before launching with proven pricing research methodologies. Combine Van Westendorp, Gabor-Granger, and behavioral techniques to find your optimal price point. Use when: **After solution validation** to test willingness to pay; **Before launch** to set initial pricing; **Pricing changes** to test new price points; **New segments** to understand price sensitivity by segment; **Competitive positioning** to price against alternatives

Test if your solution actually solves the validated problem before building the full product. Master the art of showing concepts and prototypes to get honest feedback on solution fit. Use when: **After problem interviews** to test if your solution addresses validated problems; **Before building MVP** to validate core value proposition; **Prototype testing** to get feedback on concepts and mockups; **Feature validation** to test if new features solve real problems; **Pivoting** to test alterna...

Capture current work context for handoff to another agent/developer. Gathers git state, todos, and modified files into a structured handoff document saved to the related spec folder.

This skill should be used when extracting voice profiles from sample text, creating voice documentation, or matching a specific writing style. It applies when users provide sample text and want to capture the voice for future use.

Comprehensive SEO analysis skill for content optimization. Use when the user asks to perform SEO analysis, keyword research, content gap analysis, search intent analysis, or wants to optimize content for search engines. Covers topic-based keyword research (informational supply and search demand), website/document analysis, and actionable SEO recommendations. Works best with InfraNodus MCP tools for real Google data access.