> **Self-Updating Rule**: If you (an AI agent) read this document, ensure you update any changes to reflect the current state of the architecture and **always keep it minimal**.

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget

Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks

Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos

Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage; Planning sonic identity across touchpoints; Briefing agencies on audio branding projects

Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio

Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible audio cues; Defining audio guidelines for product teams

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing content types and channels** strategically

Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder.

> Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen.

Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment

Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works

> Turn your marketing into an event that makes people beg to buy before you even release the product

Handle common employee questions and requests through structured FAQ systems, escalation paths, and self-service resources

Screen resumes efficiently against job requirements with structured scoring, red flag identification, and interview recommendations

Analyze terms of service and privacy policies to identify concerning clauses, hidden permissions, and user rights implications

Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when you want self-directed teams; **Scope management** when projects tend to balloon; **Startup development** with limited resources

Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges

Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consultative positioning** to differentiate from competitors

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

> Build durable competitive advantage using Hamilton Helmer's "7 Powers" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats.

> Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity.

> Design products around price using Madhavan Ramanujam's "Monetizing Innovation" methodology—determine willingness to pay before you build, not after.

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: **Launching a new product or service** and need to validate the value proposition; **Struggling with product-market fit** and need to diagnose why customers aren't buying; **Repositioning an existing offering** to better meet customer needs; **Entering a new market segment** with different customer requirements; **Developin...

Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: **Strategic decisions** where long-term consequences matter; **Policy/rule changes** that will trigger behavioral responses; **Competitive moves** to anticipate market reactions; **Product decisions** where user behavior may shift; **Investment analysis** to see past obvious conclusions

Validate that the problem you want to solve is real, painful, and worth solving before building anything. Master Cindy Alvarez's structured approach to problem discovery interviews. Use when: **Before solution interviews** to confirm the problem exists; **Early customer discovery** to understand the problem space; **Pivoting** to find new problems worth solving; **Market expansion** to understand problems in new segments; **Feature prioritization** to validate which problems matter most

Validez la qualité de vos vidéos IA avant publication avec une checklist complète couvrant technique, créatif, et positionnement marque. Use when: **Avant publication** - Dernière validation avant mise en ligne; **Revue client** - Préparer les points de feedback anticipés; **Itération qualité** - Identifier les problèmes à corriger; **Go/No-Go decision** - Décider si la vidéo est prête; **Post-mortem** - Analyser pourquoi une vidéo a (ou n'a pas) performé

Concevez et générez des voix IA pour vos vidéos en utilisant ElevenLabs ou Qwen3-TTS, avec clonage vocal, design par description, et synchronisation lip-sync. Use when: **Créer une voix de marque** - Définir le ton vocal pour une campagne; **Cloner une voix existante** - Reproduire une voix avec autorisation; **Designer une voix originale** - Créer une voix à partir d'une description; **Multi-personnages** - Gérer plusieurs voix dans une même vidéo; **Lip-sync vidéo IA** - Synchroniser voix e...

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Let's use the Brainstorm skill to see how skills work in practice. This tutorial

A collaborative brainstorming system designed for multi-session ideation

Take ONE ebook idea and develop it into a structured concept ready for

Surface ebook ideas you didn't know you had. This is divergent/generative

Create structured documents that enable seamless continuity across Claude

Research ethics, IRB compliance, and data privacy analysis.

Use when working with Go slices, maps, or arrays — choosing between new and make, using append, declaring empty slices (nil vs literal for JSON), implementing sets with maps, and copying data at boundaries. Also use when building or manipulating collections, even if the user doesn't ask about allocation idioms. Does not cover concurrent data structure safety (see go-concurrency).

Guide conversations through dynamic shifts between zoom levels (scale) and connecting/exploring (intent) to unlock creative breakthroughs and prevent rigid thinking. Helps enhance and develop biased, focused, diversified, dispersed states. Receives signals from writing assistant's pattern detection to diagnose cognitive states. Identifies structural gaps between idea clusters as spaces for innovation. Tracks temporal dwelling patterns and manages energy across personality modes. Uses playfulness for difficult transitions from chaos to clarity. Reads emotional feedback—inspiration signals continuation, exhaustion/frustration trigger transitions. Prevents obsessive loops through sustainable cycling through topical clusters and latent nodes. Maximum creative potential lives in gaps and dissipative states. Apply for complex analysis, when a user is stuck, breakthroughs, decision paralysis, group facilitation, breaking repetitive patterns, or when grammatical patterns reveal cognitive issues.

This file provides guidance to Claude Code (claude.ai/code) when working with code in this repository.

Four AI agent document types stored as JSON inside Mendix MPR files:

Identify and analyze boundaries between software components to ensure proper architectural separation.

Identify and replace deprecated API usage in source code with modern alternatives. Use when: (1) Modernizing legacy codebases, (2) Upgrading framework versions (React, Django, Spring, etc.), (3) Fixing deprecation warnings in build output, (4) Preparing for major version upgrades, (5) Ensuring code uses current best practices. Supports Python, JavaScript/TypeScript, Java, and other major languages with both AST-based detection and pattern matching for accurate identification and automated replacement with validation.

Designer-turned-developer who crafts stunning UI/UX even without design mockups. Use for any frontend implementation requiring visual design decisions, aesthetic direction, or pixel-perfect UI work.

Automatically repair code violations of temporal properties using model-checking counterexamples as guidance. Use when working with formal verification results, temporal logic property violations (LTL, CTL), model checking counterexamples, or when asked to repair property violations, fix counterexamples, repair temporal properties, fix model checking violations, or repair code based on counterexamples. Applicable to concurrent systems, state machines, synchronization issues, safety/liveness properties, and resource management violations.

Rapidly analyze and understand Python repositories to get started quickly.

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Analyze vulnerable code to identify underlying root causes such as violated assumptions, incorrect invariants, missing validation checks, or unsafe component interactions. Use when investigating security vulnerabilities, CVEs, exploit code, or security audit findings. Infers why the vulnerability exists beyond surface symptoms, identifies systemic issues, and explains the chain of failures that enable exploitation.

全局归档协议。只要任务需要写入任何文件（含 PLAN.md、报告、JSON 等归档物），必须按本技能执行 Session→ARCHIVE_ID、TIMESTAMP、双轨路径（根段须为 archives/）、回读校验与状态回执；WebUI 的 archive_grid 必须用 Markdown 中语言标识为 json 的围栏代码块输出。

基于 Data View 和 Task Center API 的数据质量管理。管理质量规则、查询逻辑视图、创建检测工单。当用户需要数据质量相关操作时使用。