Guides About page content, structure, and trust-building for company websites.

Guides contact page design and form optimization for conversions.

Guides homepage content, structure, and conversion optimization.

Guides **structure, SEO, and UX** for individual article pages — layout, metadata, schema, technical. For **article body content** (intro, body, conclusion, writing), see **article-content**. Distinct

Guides blog page structure, SEO, and content marketing best practices.

Guides features page content, structure, and conversion optimization.

Guides glossary page structure, content, and internal linking for SEO.

Guides resources page and content hub structure for discovery and SEO.

Guides cookie policy page content for GDPR and transparency. Often separate from Privacy Policy.

Guides legal page content, structure, and SEO handling.

Guides Privacy Policy page content, structure, and compliance.

Guides refund and return policy page content for e-commerce and digital products.

Guides Terms of Service page content, structure, and compliance.

Guides affiliate program page content and structure for conversion and quality affiliate signups.

Guides alternatives and comparison content that target "X alternatives" and "X vs Y" search intent. **Purpose**: Intercept competitor brand traffic—organic (SEO) and paid (brand keyword ads). High-int

Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high

Guides customer story and case study page content, structure, and conversion.

Guides integrations, plugins, and extensions pages. Shows how the product connects with Canva, Slack, Zapier, and other platforms. Common for SaaS, tools, and developer products.

Guides campaign landing page structure, conversion flow, and optimization. **Primary use**: **Paid ads (PPC/SEM)** — landing pages are typically built to receive paid traffic; ad-to-page alignment is

Guides product listing and category page content for e-commerce. For individual product detail pages, structure varies by platform.

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

Guides solutions pages focused on business outcomes. **Industry-first** is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?"

Guides use case pages that bridge product features and real-world customer problems. **Scenario-first** is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I us

Guides 404 error page design for UX, conversion recovery, and brand consistency.

Guides careers page content, structure, and employer branding for recruitment.

Guides disclosure pages for affiliate links, sponsored content, and paid partnerships. Required for FTC compliance (US) and similar regulations. Builds trust and reduces legal risk.

Guides feedback and roadmap pages that collect user input and communicate product direction. Often integrates with Canny, FeatureBase, UserVoice, or similar. Supports product-led growth and community

Guides signup and login page structure, domain choice, modal vs dedicated page, discount integration, and SEO. Signup is the conversion endpoint from landing pages and pricing; when discounts apply at

Guides status page design for communicating service health, uptime, and incidents. Typically at `status.*` subdomain. Reduces support during outages, builds trust.

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, highe

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. **Listing first**: En

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when plann

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when cr

Guides Medium publishing for parasite SEO and content distribution. Medium's domain authority helps content rank faster than on new sites; articles can reach page 1 within days. Use this skill when pl

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when

Guides YouTube video and channel optimization for search and discovery. **Google now prioritizes YouTube video results** in search; YouTube + Reddit comprise ~78% of social media citations in AI Overv

Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.

Guides on-page content optimization: word count, heading keywords, keyword density vs stuffing, multimedia, tables, and lists. Complements **heading-structure** (structure) and **content-strategy** (p

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) r

Guides keyword research for SEO: finding target keywords, assessing difficulty, understanding search intent, and building topical maps. ~95% of keywords get fewer than 10 searches/month; low-volume, h

Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understandin

Guides optimization of the meta description tag for search engines and SERP display.

Guides heading (H1-H6) optimization for SEO and content structure.

Guides image optimization for Google Search (text results, Image Pack, Google Images, Discover), Core Web Vitals (LCP), and accessibility. Consolidates image-related best practices from components (he

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard

Guides optimization of the HTML title tag for search engines and SERP display.