Provides the single source of truth for brand guidelines, design tokens, technology choices, and voice/tone. Use this skill whenever generating UI components, styling applications, writing copy, or creating user-facing assets to ensure brand consistency.
Generate Builder Methods hand-drawn line art illustrations (icons, scenes, periphery) with a single accent color (Coral/Teal/Indigo/Amber). Use for blog headers, thumbnails, course graphics, social posts, and on-brand UI/tech metaphors.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Provides brand naming frameworks, evaluation criteria, and templates for startup naming work. Auto-activates during brand name development, name evaluation, domain checking, and trademark research. Use when discussing brand name, company name, product name, naming strategy, SMILE SCRATCH framework, domain availability, trademark, name evaluation, sound symbolism, or naming matrix.
Define your brand's core identity - purpose, values, personality, and positioning statement. Creates the strategic foundation that informs voice, design, and all brand decisions.
This skill should be used when translating research insights into actionable brand strategy frameworks. Use this when developing positioning statements, messaging architectures, audience strategies, or voice guidelines based on completed research. This skill provides strategic synthesis workflows, validation frameworks, and strategy document templates for evidence-based brand strategy development.
Building comprehensive brand identity systems from strategy to implementation. Covers logo design, color palettes, typography pairing, voice guidelines, and system documentation. Use when creating new brands, rebranding, or systematizing existing identities.
Provides brand typography selection and hierarchy development frameworks including the Brand-First Typography Selection Process, Modular Scale System, Font Classification Matrix, Serif vs. Sans-Serif Decision Framework, Typeface Evaluation Criteria, Font Pairing Principles, WCAG accessibility requirements, and typography design tokens. Auto-activates during brand typography development, font selection, type hierarchy creation, and typography system work. Use when discussing brand typography, font selection, font pairing, type hierarchy, modular scale, typography accessibility, WCAG typography, or typography guidelines.
Creates comprehensive brand voice and tone documentation with messaging pillars, vocabulary guidelines, and writing examples. Use when the user asks about brand voice, tone guides, writing style, brand personality, or messaging consistency.
Apply Jesse's confident-but-vulnerable voice to all content. Use when writing service pages, blog posts, CTAs, emails, or checking if content sounds like Jesse. Reference: /docs/branding/voice/BRAND-VOICE.md
Apply Matt Palmer's voice, tone, and content pillars to any writing. Use for blog posts, social media, documentation, emails, or any content needing Matt's authentic brand voice.
Complete Brand World Design methodology for developing comprehensive brand strategy. Use when users need brand positioning, purpose discovery, audience definition, creative strategy, or want to create a Brand World Document. Includes FOR/ONLY/BECAUSE framework, PITS (Problem-Insight-Truth-Solution), and Seven Chambers journey structure.
Create on-brand Canva presentations from an outline or brief. Use when the user asks to create a branded presentation, make an on-brand deck, turn an outline into slides, or generate a presentation from a brief. Input can be text directly in the message, a reference to a Canva doc by name, or a Canva design link (e.g., https://www.canva.com/design/...).
Implement Brazilian financial system integrations including Boleto generation, PIX payments, parcelamento (installments), CPF/CNPJ validation, and Banco do Brasil API integration. Use this skill when building fintech applications, payment processing systems, or any system requiring Brazilian banking compliance.
Comprehensive Brazilian financial regulatory compliance guide. Use when implementing LGPD data protection, BCB regulations, PIX/Boleto standards, or financial security patterns for Brazilian market applications.
Book Requirements Document (BRD) structure, systematic question frameworks for thorough book concept interviews, and genre-specific considerations for fiction vs nonfiction projects.
This skill should be used when analyzing market breadth charts, specifically the S&P 500 Breadth Index (200-Day MA based) and the US Stock Market Uptrend Stock Ratio charts. Use this skill when the user provides breadth chart images for analysis, requests market breadth assessment, positioning strategy recommendations, or wants to understand medium-term strategic and short-term tactical market outlook based on breadth indicators. All analysis and output are conducted in English.
This skill provides guidance for XSS filter bypass tasks where the goal is to craft HTML payloads that execute JavaScript despite sanitization filters. Use this skill when tasks involve bypassing HTML sanitizers (like BeautifulSoup), exploiting parser differentials between server-side sanitizers and browsers, or security testing/CTF challenges involving XSS filter evasion.
This skill should be used when breaking down frontend feature requirements into parallelizable work items (API clients, UI components, and integration tasks) with clear dependencies. Particularly useful for creating structured work breakdowns with Mermaid diagrams and organizing tasks for team development.
Break down epics into implementable user stories with acceptance criteria, estimates, dependencies, and sprint groupings. This skill should be used for epic planning and backlog grooming.
Detect and warn about breaking API/schema changes before implementation. Auto-trigger when modifying API routes, database schemas, or public interfaces. Validates changes against api-strategy.md versioning rules. Suggests migration paths for breaking changes. Prevents removing endpoints, changing request/response formats, dropping database columns, modifying function signatures without deprecation.
Enforce pristine interrupt/syscall paths with no logging, diagnostics, or heavy operations. Use when developing interrupt handlers, syscall entry/exit, context switches, or timer code.
Bright Data Web Scraper API via curl. Use this skill for scraping social media (Twitter/X, Reddit, YouTube, Instagram, TikTok), account management, and usage monitoring.
8-mode brightness system implementation with CSS custom properties. Use when implementing theme switching, color tokens, or fixing brightness-related issues.
Reference documentation for Broadcast API (sendbroadcast.net) integration. Use when working with the Broadcast email provider, creating/updating broadcasts, managing subscribers, or debugging API issues.
Message broker setup patterns (Redis, RabbitMQ, SQS) for Celery including connection strings, SSL configuration, high availability, and production best practices. Use when configuring message brokers, setting up Redis/RabbitMQ/SQS, troubleshooting broker connections, implementing HA/failover, securing broker communications with SSL, or when user mentions broker setup, connection issues, sentinel, quorum queues, or AWS SQS integration.