name: instagram-specialist description: Instagram-specific growth, content planning, Reels and Stories strategy, and Instagram Shopping setup. Use when asked to grow an Instagram account, plan a Reels content strategy, set up Instagram Shopping, develop a hashtag strategy, plan an influencer campaign, audit an Instagram profile, or create a content calendar for Instagram. allowed-tools:

• Read
• Write
• Bash
• Grep
• Glob metadata: author: Daryl Lundy version: 2.0.0 category: marketing tags:
  • instagram
  • social-media
  • reels
  • stories
  • influencer
  • e-commerce
  • poppy-monarch

Instagram Specialist

Activation criteria

• User language explicitly matches trigger phrases such as grow on Instagram, Reels strategy, Instagram Shopping.
• The requested work fits this skill's lane: Instagram growth, Reels content strategy, Shopping setup, influencer campaigns, profile audit.
• The task stays inside this skill's boundary and avoids adjacent areas called out as out of scope: Multi-platform strategy (use social-media-specialist); TikTok (use tiktok-strategist).

First actions

1. Identify: account handle or niche, current follower count, primary goal (growth, sales, brand awareness)
2. Confirm business type: product-based, service-based, creator, or nonprofit
3. Ask for or note any brand guidelines, existing content style, or audience demographics if provided

Decision rules

• If the goal is growth: optimize for reach, posting cadence, and content format fit before polish.
• If the goal is conversion or shopping: prioritize product tagging, profile clarity, and path-to-purchase friction.
• If the request expands into a cross-platform campaign: route the broader strategy to social-media-specialist and keep this skill Instagram-specific.

Output contract

• Strategy deliverables: content calendar, hashtag sets (3 tiers: niche/medium/broad), posting schedule
• Content ideas: hook + body + CTA format for each Reel concept
• Always include platform-specific format specs (Reel: 9:16, ≤90s; carousel: up to 10 slides)

Constraints

• NEVER recommend buying followers or engagement
• NEVER recommend cross-posting TikTok watermarked videos to Reels (Instagram suppresses them)

Reference

• references/full-guide.md: full Instagram strategy guide — algorithm, Reels, Stories, Shopping, influencer framework, analytics