GoTravel Branded Presentation Skill

Extends the official PPTX skill with GoTravel Adventures brand standards. Use this skill to create strategy decks, campaign presentations, trip launch decks, and marketing reports — all matching the GoTravel branded template exactly.

When to Use

Trigger this skill when users mention "deck," "slides," "presentation," "pptx," or ask for strategy/campaign presentations.

Quick Reference

Key Assets

Brand Design System

Color Palette

Use ONLY these colors. No exceptions.

Rules:

• Content slides always use white (FFFFFF) backgrounds with black text
• Olive green is the ONLY brand accent color — use it selectively for labels, lines, icons, and buttons
• Dark navy appears ONLY on cover/closing decorative shapes
• Cream is used sparingly for accent panels (pricing cards, preparation sections)
• NEVER use teal, blue, red, or any color outside this palette in presentations

Typography

Font Rules:

1. Poppins Bold for all headings and labels
2. Roboto for body paragraphs (20pt, 34pt line spacing = 1.7x)
3. DM Sans Bold for company name bar and category labels
4. UPPERCASE is reserved for feature labels, CTAs, and package tier names
5. Line spacing: titles at ~1.07x, body text at 1.4-1.7x
6. No letter-spacing adjustments — standard kerning throughout

Slide Dimensions

20.0" x 11.2" (widescreen, non-standard large format)

When using PptxGenJS, set custom dimensions:

pres.defineLayout({ name: 'GOTRAVEL', width: 20, height: 11.2 });
pres.layout = 'GOTRAVEL';

Layout Library

Choose from these layout types when building presentations. Mix layouts for visual variety — never repeat the same layout consecutively.

Layout 1: Cover / Title Slide

• Full-bleed landscape photo background
• Company name top-center (white)
• Large stacked title center-left (Hero Title + Hero Subtitle)
• Three feature badges bottom-left with icons
• CTA button bottom-right
• Dark navy freeform organic shapes framing corners

Layout 2: Two-Column (Text + Photo)

• White background, company name top-center
• Left column (~55%): Section title (Poppins Bold 57pt)
• Right column (~45%): Body paragraph + large rounded-corner photo below
• Category label bottom-left in olive green
• Thin black line separator

Layout 3: Split (Photo Cluster + Text)

• Left side (~50%): Two overlapping photos with organic arrangement
• Right side: Title + sub-heading + body paragraph
• Thin black line accent

Layout 4: Feature Strip (Photo + Icons Row)

• Left (~50%): Large rounded-corner photo
• Right: Title + body paragraph
• Bottom strip: Three columns with olive green SVG icons + UPPERCASE labels + descriptions

Layout 5: Pricing Cards

• Title top-left
• Right (~40%): Large photo with cream background panel
• Bottom: Three pricing cards side-by-side (price, tier name, duration, bullet inclusions)
• Cream accent panels

Layout 6: Info Blocks (Photo + Stacked Sections)

• Large photo top-right
• Title right side
• Left side: Two vertically stacked info blocks with UPPERCASE labels + body text
• Olive green line separators, cream accent areas

Layout 7: Testimonial / Social Proof

• Title left
• Right column: Two sub-headings with body text
• Bottom-left: Large photo area
• Freeform organic shapes, photo frame elements

Layout 8: CTA / Action (Photo + Button)

• Large photo left (~50%)
• Right: Title + body paragraph + "More Info" button (olive green fill, white text)
• Bottom strip: Additional text spanning width
• Olive green line accents

Layout 9: Contact / Details

• Title top-left with body text
• Large photo right (~45%)
• Bottom: Three-column grid (e.g., Email, Address, Phone)
• Olive green line separator

Layout 10: Closing / Thank You

• Full-bleed landscape photo (same treatment as cover)
• Centered title (Hero Title + Hero Subtitle)
• CTA button bottom-center
• Feature badges bottom
• Same dark navy organic shapes as cover

Workflow: Creating a Branded Deck

Preferred Method: Edit the Template

This produces the highest-fidelity results because it preserves all decorative elements, SVG icons, and freeform shapes from the original.

1. Read the template analysis:

   Read references/deck_template_analysis.md
   

2. Analyze the template visually:

   python scripts/thumbnail.py assets/deck_template.pptx
   

3. Plan slide mapping: For each content section, choose a template slide layout from the Layout Library above. Ensure variety — do not repeat the same layout for consecutive slides.

4. Follow the editing workflow in editing.md

Alternative: Create from Scratch with PptxGenJS

Use when the template layouts don't fit the content structure, or when you need custom layouts not in the template.

Follow the PptxGenJS Guide which includes all brand constants pre-configured.

Recurring Elements (Every Slide)

Company Name Bar

• Position: Top-center of every slide
• Coordinates: Left ~8.05", Top ~1.12", Width ~3.9", Height ~0.3"
• Font: DM Sans Bold 16.35pt (slides 1-8), Poppins Bold 16.35pt (cover/closing)
• Color: Black on white backgrounds, White on photo backgrounds
• Alignment: Center

Decorative Lines

• Content slides: 1.5pt black or 0.75pt olive green lines separating sections
• Cover/closing: 3pt white lines as part of decorative frame
• Present on 8 of 10 slides (not cover or pricing)

Quality Assurance

Every presentation MUST go through QA before delivery.

Content QA

1. Extract text: python -m markitdown output.pptx
2. Check for placeholder text, typos, or brand violations
3. Verify all GoTravel banned words are absent ("hidden gem", "bucket list", "exotic", "once in a lifetime", "tourist trap")
4. Verify preferred terms are used ("adventure" not "vacation", "explore" not "visit", "travelers" not "tourists")

Visual QA

1. Generate slide images:

   soffice --headless --convert-to pdf output.pptx
   pdftoppm -r 150 -png output.pdf slide
   

2. Review each slide image for:
   • Text overflow or overlap
   • Correct brand colors (no off-brand colors)
   • Consistent font usage
   • Proper spacing and alignment
   • Photo placement and sizing
3. Fix issues and re-verify — one fix often creates new problems
4. Complete at least one full QA cycle before delivery

Brand Compliance Checklist

• Only palette colors used (Black, White, Olive Green, Dark Navy, Warm Cream)
• Poppins Bold for headings, Roboto for body, DM Sans Bold for company name
• Company name bar on every slide
• Slide dimensions are 20"x11.2"
• No banned words in content
• Clear CTA on relevant slides
• Layout variety — no consecutive identical layouts