name: one-pager description: Draft a strategy one-pager — the bet, who it's for, why now, smallest wedge, success criteria, and what we won't do. For exploring a new product, initiative, or direction before writing a PRD. Use when the user wants to propose a bet or align leadership on a direction.

one-pager

When to invoke

• "Write a one-pager for {idea}"
• "I want to pitch {direction} to leadership"
• Before a PRD when the strategic question isn't settled yet

Inputs (ask for what's missing)

1. The bet — one sentence of what we believe
2. Who it's for — the specific user, segment size
3. Why now — market/tech/user shift that makes this the moment
4. Alternatives considered — including "do nothing"
5. Rough team / timeline — weeks to wedge

Process

1. Use templates/one-pager-template.md as the skeleton.
2. Compress ruthlessly. One page means one page. If it can't fit, the thinking isn't done.
3. Force a "why now" answer. Good bets have a wedge in time — a shift, not a persistent opportunity anyone could have taken any time.
4. Name the smallest wedge. What's the cheapest test of the core bet? Not the full vision — the first experiment that would tell us we're right or wrong.
5. Write kill criteria. Specific metric at specific time that would make us stop. Pre-committing makes it easier to actually stop.
6. Compare to alternatives including doing nothing. If "do nothing" wins on ROI, write that honestly.
7. Explicit deprioritizations. What this displaces on the roadmap.

Output

Write to output/one-pager-{YYYY-MM-DD}-{slug}.md. Keep to one screen / one printed page.

Quality bar

• "Why now" is a real external or internal shift, not just "we want to"
• Smallest wedge is under 6 weeks of work ideally
• Kill criteria are pre-committed (metric + time)
• "What we won't do" / deprioritization is named

Anti-patterns

• "This would be a great product" with no wedge — write the wedge, not the dream
• Success = "launch" — not a success metric
• No alternatives section — looks like a rubber-stamp ask