Skill: Content Creation
Purpose
Create content that drives traffic, builds audience, and generates revenue.
Content Types (by revenue potential)
1. Monetized Newsletters (Highest ROI)
- Pick a niche B2B topic
- Auto-research weekly
- Write concise, valuable content
- Monetize via sponsorships at 1000+ subscribers
- Platform: Substack, Beehiiv, or custom
2. SEO Content
- Target long-tail keywords with buying intent
- Write comprehensive guides
- Embed affiliate links or product CTAs
- Publish on company blog or Medium
3. Social Media
- Twitter/X threads for reach
- LinkedIn posts for B2B
- Reddit posts for community engagement
- Always include CTA to product/newsletter
4. Landing Pages
- For every product the CTO builds
- Clear value prop, pricing, and CTA
- Optimized for conversion, not beauty
Quality Standards
- Every piece must have a clear CTA
- Every piece must be factually accurate
- No fluff — value in every paragraph
- Match the tone of the target audience