name: ads-master description: Advanced 190-check advertising audit and optimization skill. Activates on commands like "/ads audit", "check my meta ads", "optimize google headlines", or "audit my ad budget".
Ads Master Skill (Claude-Ads Inspired)
Perform a granular audit of paid advertising campaigns using weighted scoring and industry-specific benchmarks.
Audit Workflow
- Audit Google Ads (74 Checks): Flag Broad Match without Smart Bidding. Check for RSA headline variety.
- Audit Meta Ads (46 Checks): Verify Pixel/CAPI health. Flag high-frequency (>3.0) on small audiences.
- Audit Creative (21 Checks): Rate contrast, CTA visibility, and "Stop Power".
- Audit Budget (24 Checks): Enforce the "3x Kill Rule" (PAUSE if CPA >3x target).
Optimization Protocol
- Headlines: Max 30 chars. Focus on the "19th Century History" + "Modern Luxury" USP.
- Descriptions: Max 90 chars. Highlight "Antakya Gastronomy" and "Sea View".
- Quality Gates: CPA > Target * 1.5 -> Monitor; CPA > Target * 3 -> Pause and Pivot.