Report Generator Skill

Purpose

Transform raw intelligence data into polished, actionable meeting preparation reports.

Report Template Structure

Executive Summary (Top of Report)

• Meeting Context: Product, date, type, duration
• Key Metrics: 3-4 critical KPIs with trend indicators
• Top Insights: 2-3 most important findings requiring attention
• Action Items: Immediate decisions or discussions needed

Performance Analysis

• Campaign Performance: CPI, spend, conversions with period comparisons
• Funnel Analysis: Attribution, conversion rates, drop-off points
• Budget Status: Spend vs targets, efficiency metrics, runway
• Trend Analysis: 7-day vs 30-day performance with explanations

Creative Intelligence

• Recent Launches: New creative performance and insights
• A/B Test Results: Winners, losers, statistical significance
• Hook Analysis: Performance by messaging theme and format
• Pipeline Status: Upcoming creative tests and readiness

Competitive Landscape

• Market Position: Rankings, downloads, revenue vs competitors
• Competitive Movements: New launches, growth patterns, threats
• Creative Analysis: New competitor messaging or format trends
• Market Opportunities: Gaps or shifts to capitalize on

Strategic Recommendations

• Performance Optimizations: Specific actions to improve metrics
• Creative Strategy: Messaging, format, or targeting adjustments
• Competitive Response: Actions to address competitive threats
• Resource Allocation: Budget or effort reallocation recommendations

Action Items & Next Steps

• Immediate (Next 24h): Urgent decisions or approvals needed
• This Week: Key actions with owners and deadlines
• Strategic (This Month): Longer-term initiatives to plan
• Follow-up Required: Items needing additional data or analysis

Formatting Standards

Visual Hierarchy

• H1: Section headers (Performance Analysis, etc.)
• H2: Subsection headers (Campaign Performance, etc.)
• H3: Metric categories or specific insights
• Bold: Key metrics, names, important callouts
• Italic: Trend indicators, context, explanations

Data Presentation

## Performance Analysis

### Campaign Performance
- **CPI:** $2.45 (↑8% vs last week) - Within target range
- **Daily Spend:** $1,247 (↓12% vs target) - Underspending opportunity  
- **Conversions:** 89 (↑15% vs last week) - Strong conversion improvement
- **Attribution:** 67% first-touch, 33% multi-touch - Healthy mix

### Key Insights
**🔴 Alert:** CPI trending upward due to audience saturation  
**🟡 Watch:** Creative fatigue detected in primary hook (Hook-A decline)
**🟢 Opportunity:** Competitor launched weak creatives, market share available

Recommendation Format

## Strategic Recommendations

### 1. Address CPI Inflation (Priority: HIGH)
**Issue:** CPI increased 8% due to audience saturation in primary targets
**Action:** Expand to lookalike audiences 2-4%, test new interest categories
**Owner:** Campaign Manager  
**Timeline:** This week
**Expected Impact:** 15-20% CPI reduction within 7 days

### 2. Creative Refresh Pipeline (Priority: MEDIUM)  
**Issue:** Primary hook showing 12% performance decline over 2 weeks
**Action:** Launch 3 new hook variations from creative-strategist pipeline
**Owner:** Creative Team
**Timeline:** Next week
**Expected Impact:** Restore hook performance to baseline

Report Deployment

44reports MCP Integration

# Deploy comprehensive report
mcporter call 44reports-mcp.deploy_context(
    name=f"{product} Meeting Prep - {meeting_date}",
    slug=f"meeting-prep-{product}-{date_slug}",  
    description=f"Marketing meeting preparation for {product} - {meeting_title}",
    content=formatted_report_markdown,
    tags=["meeting-prep", product, "marketing", "weekly"],
    agent_id="chief-of-staff",
    agent_name="Chief of Staff"
)

Report Metadata

• URL: https://reporter.44pixels.workers.dev/r/meeting-prep-{product}-{date}
• Access: Private (44pixels team only)
• Retention: 90 days (quarterly cleanup)
• Format: Mobile-optimized for Telegram preview

Quality Assurance

Content Validation

• All intelligence sources represented
• Metrics include trend context and explanations
• Recommendations are specific and actionable
• Action items have owners and timelines
• Executive summary captures key decisions needed

Technical Validation

• Report deploys successfully to 44reports MCP
• URL is accessible and renders properly
• Mobile preview works for Telegram
• No sensitive data exposed publicly
• Proper tagging for searchability

Editorial Review

• Professional tone appropriate for leadership
• Data presented clearly without jargon
• Insights are supported by evidence
• Recommendations prioritized by impact/effort
• Action items are realistic and achievable