name: marketing-content-guidelines description: Social media content creation framework for MYCURE products. Auto-activates for social media posts, marketing campaigns, brand voice content, Instagram/LinkedIn/Twitter/Facebook posts. Includes Hook-Body-CTA-Hashtags structure, content pillars strategy, platform-specific formatting, and character count validation for optimal engagement.
Marketing Content Guidelines
Structured framework for creating effective social media content for MYCURE healthcare products across all platforms.
When This Skill Activates
- Writing social media posts (Instagram, LinkedIn, Twitter, Facebook)
- Creating marketing campaigns or announcements
- Drafting product updates or feature releases
- Building community engagement content
- Developing educational healthcare content
- Planning content calendars
The 4-Part Post Framework
Every social media post MUST include:
- Hook (10-15 words) - Grab attention in <3 seconds
- Body (contextual content) - Deliver value
- CTA (call to action) - Direct next step
- Hashtags (platform-specific count) - Improve discoverability
Part 1: Hook (10-15 Words)
Purpose
- Visible without "see more" click (~125 characters for Instagram)
- Grab attention immediately
- Promise value or create curiosity
- Relate to body content
Hook Types
Question Hook:
"Ever feel like patient registration takes forever?"
"What if your clinic could reduce wait times by 40%?"
"How much time does your staff spend on manual data entry?"
Use for: Problem posts, educational content, engagement
Statistic Hook:
"73% of Philippine clinics still use paper records."
"Manual registration takes 15 minutes. With MYCURE, it takes 5."
"Healthcare professionals spend 40% of their time on paperwork."
Use for: Problem posts, industry insights, product value
Bold Statement Hook:
"Patient registration doesn't have to take 15 minutes."
"Your clinic deserves better than paper records."
"Paperwork shouldn't come between you and your patients."
Use for: Product value, industry leadership, motivation
Story Hook:
"Meet Dr. Santos. She used to spend 2 hours daily on admin work."
"Last year, Clinic A was drowning in paper. Today, they're fully digital."
Use for: Community building, testimonials, case studies
Hook Best Practices
DO:
- Keep under 125 characters (Instagram threshold)
- Use specific numbers (73%, 15 minutes, 5 patients)
- Ask questions your audience actually asks
- Test hooks with team before publishing
DON'T:
- Use clickbait or misleading hooks
- Promise value you don't deliver
- Use overly technical jargon
- Write hooks requiring context
Part 2: Body (Contextual Content)
Body Structure Options
Option 1: Problem → Solution
[Hook about problem]
[Expand on problem with details/data]
[Introduce MYCURE as solution]
[Explain how MYCURE solves it]
[CTA]
Example:
Manual patient registration takes 15 minutes per patient. 📋
That's 12.5 hours per week for a clinic seeing 50 patients daily.
Time that could be spent on patient care.
MYCURE's Registration module changes this. ⚡
With auto-fill, real-time validation, and cross-module sync,
registration now takes just 5 minutes. That's 8.3 hours saved per week.
Less paperwork. More time for patients. 💙
Book a free demo: https://calendly.com/mycure/demo
Option 2: Feature → Benefit
[Hook about feature]
[Explain feature in detail]
[List key capabilities with checkmarks]
[Connect to user benefit]
[CTA]
Example:
MYCURE's Inventory module tracks stock across multiple locations in real-time. 📦
See exactly what's available at each clinic:
✅ Medicine quantities with lot numbers and expiry dates
✅ Automatic low-stock alerts
✅ Transfer requests between locations
✅ Complete audit trail for compliance
Never run out of critical medications. Never over-order. 💙
Learn more: mycure.md
Option 3: Educational
[Hook with educational promise]
[Teach concept or best practice]
[Provide actionable tips numbered/bulleted]
[Position MYCURE as tool to implement]
[CTA]
Example:
Want to reduce patient wait times? Here are 5 proven strategies: 📊
1. Pre-registration online (reduces intake time 60%)
2. Automated appointment reminders (reduces no-shows 40%)
3. Real-time queue management (improves flow)
4. Digital patient history (eliminates folder hunting)
5. Integrated billing (checkout in 2 minutes)
MYCURE implements all 5 strategies out of the box. 💙
See it in action: https://calendly.com/mycure/demo
Part 3: CTA (Call to Action)
CTA Types
Primary CTA: Demo Booking
"See MYCURE in action. Book a free demo: https://calendly.com/mycure/demo"
"Ready to transform your clinic? Book a demo: https://calendly.com/mycure/demo"
"Experience MYCURE yourself: https://calendly.com/mycure/demo"
Use for: Product value posts, feature announcements, problem-solution
Secondary CTA: Website Visit
"Learn more at mycure.md"
"Explore all MYCURE modules: mycure.md"
"Visit mycure.md to see how it works"
Use for: Educational posts, industry leadership, feature overviews
Tertiary CTA: Engagement
"What's your biggest clinic management challenge? Let us know in the comments. 👇"
"Tag a healthcare professional who needs to see this!"
"Share this with your clinic team! 💙"
Use for: Community building, educational posts, conversation starters
CTA Placement
- After body content
- Before hashtags
- With clear spacing (line break before and after)
Part 4: Hashtags
Required Hashtags (Every Post)
- #MYCURE (always first)
- #CMS (always second)
Platform-Specific Counts
Instagram: 8-10 hashtags
#MYCURE #CMS #HealthTech #ClinicManagement #HealthcareInnovation
#DigitalHealth #PhilippineHealthcare #EMR #HealthcareIT #MedTech
LinkedIn: 3-5 hashtags
#MYCURE #CMS #HealthTech #ClinicManagement #DigitalTransformation
Twitter: 2-3 hashtags
#MYCURE #CMS #HealthTech
Facebook: 5-8 hashtags
#MYCURE #CMS #HealthTech #ClinicManagement #PhilippineHealthcare
#DigitalHealth #EMR #HealthcareIT
Hashtag Library
Product/Technology: #HealthTech, #HealthcareIT, #MedTech, #DigitalHealth, #EMR, #HealthcareInnovation, #ClinicManagement
Location: #PhilippineHealthcare, #PhilippineClinics, #ManilaClinics, #HealthcarePH
Audience: #HealthcareProfessionals, #Doctors, #Nurses, #ClinicAdministrator
Topic: #PatientExperience, #HealthcareQuality, #MedicalRecords, #HealthcareManagement
Platform-Specific Formatting
Character Limits:
- Caption: 2,200 characters
- Hook visibility: ~125 characters before "see more"
Formatting:
- Double line breaks between sections
- 2-4 emojis throughout
- Bullet points using ✅ checkmarks
- Short paragraphs (2-3 lines max)
Example:
Ever feel like patient registration takes forever? ⏱️
Manual registration takes 15 minutes per patient.
That's 12.5 hours per week wasted on paperwork.
MYCURE changes this. ⚡
✅ Auto-fill patient information
✅ Real-time validation
✅ 5-minute registration
✅ 8+ hours saved per week
Less paperwork. More time for patients. 💙
Book a demo: https://calendly.com/mycure/demo
#MYCURE #CMS #HealthTech #ClinicManagement #DigitalHealth
Character Limits:
- Post: 3,000 characters (optimal: 1,300)
- First 2 lines visible before "see more" (~150 characters)
Formatting:
- Minimal line breaks (single only)
- Professional tone, minimal emojis (1-2)
- Numbered lists for structure
- Longer paragraphs acceptable (3-4 lines)
Example:
Manual patient registration consumes 15 minutes per patient—12.5 hours weekly for clinics seeing 50 patients daily.
MYCURE's Registration module reduces this to 5 minutes through auto-fill, real-time validation, and cross-module synchronization. The result: 8.3 hours saved per week, redirected to patient care.
Key capabilities:
1. Automated patient information capture
2. Real-time data validation
3. Seamless EMR integration
4. Comprehensive audit trails
Transform your clinic operations. Book a demo: https://calendly.com/mycure/demo
#MYCURE #CMS #HealthTech #ClinicManagement #DigitalTransformation
Character Limits:
- Tweet: 280 characters (including links, spaces)
- Links: ~23 characters (shortened by Twitter)
Formatting:
- No line breaks (displays as continuous text)
- Use threads for longer content
- Minimal emojis (1-2 max)
- Ultra-concise sentences
Example Single Tweet:
Manual registration: 15 min per patient. MYCURE: 5 min. That's 8+ hours saved weekly for a 50-patient clinic. Transform your workflow: mycure.md #MYCURE #CMS #HealthTech
Example Thread:
[1/3] Manual patient registration takes 15 minutes. For clinics seeing 50 patients daily, that's 12.5 hours per week on paperwork alone. #MYCURE #CMS
[2/3] MYCURE's Registration module cuts this to 5 minutes through auto-fill, validation, and EMR sync. Result: 8.3 hours saved weekly. #HealthTech
[3/3] Less paperwork, more patient care. See MYCURE in action: https://calendly.com/mycure/demo
Character Limits:
- Post: 63,206 characters (optimal: 250-500)
- First ~480 characters visible before "see more"
Formatting:
- Mix of Instagram and LinkedIn style
- Moderate emojis (3-5)
- Bullet points or numbered lists
- Can be longer than Instagram
Example:
Manual patient registration takes 15 minutes per patient. ⏱️
For clinics seeing 50 patients daily, that's 12.5 hours per week spent on paperwork—time that could be dedicated to patient care.
MYCURE's Registration module transforms this process:
✅ Auto-fill patient information from previous visits
✅ Real-time data validation to prevent errors
✅ Cross-module sync with appointments, billing, and EMR
✅ 5-minute registration (down from 15)
The result? 8.3 hours saved per week. That's an entire workday back for patient care. 💙
See how MYCURE can transform your clinic: https://calendly.com/mycure/demo
#MYCURE #CMS #HealthTech #ClinicManagement #PhilippineHealthcare #DigitalHealth #EMR #HealthcareIT
Content Pillar Strategy
Balanced content allocation:
- Educational (30%) - Tips, best practices, how-tos
- Product Value (25%) - MYCURE features, benefits, updates
- Industry Leadership (20%) - Trends, insights, analysis
- Community Building (15%) - Stories, testimonials, engagement
- Health Awareness (10%) - Public health, wellness
Pillar 1: Educational (30%)
Purpose: Position MYCURE as thought leader while providing value
Post Ideas:
- "5 ways to reduce patient wait times"
- "How to improve clinic cash flow management"
- "Best practices for medical records organization"
- "Guide to FHISIS reporting compliance"
Tone: Helpful, informative, actionable
Pillar 2: Product Value (25%)
Purpose: Showcase MYCURE features and benefits
Post Ideas:
- Feature spotlights (Registration, Inventory, Billing modules)
- Before/After comparisons
- Time-saving calculations
- Integration highlights
Tone: Confident, data-driven, solution-focused
Pillar 3: Industry Leadership (20%)
Purpose: Demonstrate healthcare technology expertise
Post Ideas:
- Philippine healthcare trends analysis
- Digital transformation insights
- Government health policy impacts
- Technology adoption statistics
Tone: Professional, analytical, forward-thinking
Pillar 4: Community Building (15%)
Purpose: Foster relationships and trust
Post Ideas:
- Customer success stories
- Healthcare professional spotlights
- Behind-the-scenes MYCURE team
- Milestone celebrations
Tone: Warm, authentic, appreciative
Pillar 5: Health Awareness (10%)
Purpose: Contribute to public health education
Post Ideas:
- Health observance days (World Health Day, etc.)
- Vaccination reminders
- Wellness tips
- Disease prevention information
Tone: Caring, educational, community-focused
Character Count Validation
Pre-Publishing Checklist
Instagram:
- Caption ≤ 2,200 characters
- Hook ≤ 125 characters (before "see more")
- 8-10 hashtags
- 2-4 emojis used
- Double line breaks between sections
LinkedIn:
- Post ≤ 3,000 characters (ideally 1,300)
- First 2 lines ≤ 150 characters
- 3-5 hashtags
- 1-2 emojis (professional tone)
- Numbered lists if using structure
Twitter:
- Tweet ≤ 280 characters (including link)
- 2-3 hashtags
- 1-2 emojis max
- Thread format if >280 characters needed
Facebook:
- Post 250-500 characters (optimal engagement)
- First 480 characters compelling
- 5-8 hashtags
- 3-5 emojis
Brand Voice Standards
MYCURE Voice Attributes
Professional, Not Clinical
- Sound knowledgeable without being intimidating
- Use accessible language for healthcare topics
- Avoid excessive medical jargon
Confident, Not Arrogant
- State benefits clearly without exaggeration
- Use data to support claims
- Focus on user success, not just product features
Empathetic, Not Patronizing
- Acknowledge healthcare challenges
- Respect users' time and expertise
- Offer solutions, not lectures
Modern, Not Trendy
- Use contemporary language
- Avoid slang or excessive casualness
- Professional emoji use (meaningful, not decorative)
Tone Examples
✅ Good:
"Manual registration takes time you don't have. MYCURE gets patients
checked in 3x faster, so you can focus on care."
❌ Too Clinical:
"Optimize patient intake workflows through digitized data capture
methodologies to enhance operational efficiency metrics."
❌ Too Casual:
"OMG registration is such a pain!! 😱 But like, MYCURE makes it soooo
easy, you'll literally love it! 🔥💯"
Content Calendar Planning
Weekly Posting Schedule
Monday: Educational (Pillar 1)
- Start week with value-driven content
- How-to guides, tips, best practices
Wednesday: Product Value (Pillar 2)
- Mid-week feature spotlight
- Use cases, success metrics
Friday: Community Building (Pillar 4)
- End week with engagement
- Stories, testimonials, questions
Alternate: Industry Leadership (Pillar 3) and Health Awareness (Pillar 5)
- Rotate Tuesdays/Thursdays
- Trend analysis, health observances
Performance Metrics
Track for Each Post
Engagement Rate:
- Likes + Comments + Shares / Followers × 100
- Target: 2-5% (Instagram), 1-3% (LinkedIn)
Click-Through Rate:
- Link Clicks / Impressions × 100
- Target: 1-3% for demo CTAs
Conversion Tracking:
- Demo bookings from social
- Website visits from social
- Attribution via UTM parameters
Quick Reference Checklist
Before publishing ANY post:
- Hook: 10-15 words, <125 characters
- Body: Delivers on hook promise
- CTA: Clear next step with link (if applicable)
- Hashtags: Platform-appropriate count, #MYCURE #CMS first
- Character count: Within platform limits
- Formatting: Platform-specific (line breaks, emojis)
- Brand voice: Professional, confident, empathetic
- Proofread: No typos, grammar errors
- Link test: All URLs work correctly
- Visual: Image/video attached (if applicable)
- Content pillar: Aligned with strategy balance
Resources
Full Documentation:
- MARKETING_POST_FRAMEWORK.md - Complete framework with examples
Tools:
- Character Counter: https://wordcounter.net/
- Hashtag Analytics: Later, Hashtagify
- Link Shortener: Bitly (for Twitter)
- Schedule: Buffer, Hootsuite, Later
Brand Assets:
- Logo files: products/mycure/brand/assets/
- Brand colors: See VISUAL_IDENTITY.md
- Brand voice: See BRAND_VOICE.md
Summary
Every MYCURE post follows:
- Hook (grab attention <125 chars)
- Body (deliver value, specific to pillar)
- CTA (direct action with link)
- Hashtags (#MYCURE #CMS + 6-8 more)
Content balance:
- 30% Educational
- 25% Product Value
- 20% Industry Leadership
- 15% Community Building
- 10% Health Awareness
Platform optimization:
- Instagram: Visual, double spacing, 8-10 hashtags
- LinkedIn: Professional, numbered lists, 3-5 hashtags
- Twitter: Concise, thread for longer, 2-3 hashtags
- Facebook: Detailed, mixed formatting, 5-8 hashtags
Remember: Consistency builds trust. Post regularly (3x/week minimum), maintain brand voice, and always provide value before asking for action.