name: competitor-intel description: > Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.

Competitor Intelligence

Research and monitor competitors across multiple channels. Build profiles, track changes, and translate competitor moves into strategic recommendations.

Three layers:

1. Data collection — Research competitor activity across web, Reddit, Twitter/X, LinkedIn, and blogs
2. Content tracking — What competitors publish, which topics get engagement, where you have content gaps
3. Strategy analysis — What competitor moves mean for your positioning, pricing, and messaging

When to Use

• "Research [competitor] for me"
• "What are our competitors doing?"
• "Build a competitor profile for [company]"
• "Monitor competitor content and positioning"
• "Competitive landscape analysis"

Phase 0: Intake

1. Which competitors? — Ask the user for 2-5 competitor names + websites
2. Your company context — What do you sell? Who's your ICP? What's your positioning?
3. Focus areas — Everything, or specific focus? (pricing, content, product, messaging, hiring)
4. Depth — Quick scan (30 min) or deep dive (comprehensive)?

Phase 1: Competitor Profile Research

For each competitor, research across these dimensions using web search and web fetch:

Company Overview

• What do they do? (fetch their homepage, about page)
• Who's their ICP? (check their marketing copy, case studies)
• What's their pricing model? (fetch pricing page)
• Funding stage and size? (web search: "[company] funding")
• Key leadership? (web search: "[company] founders", "[company] leadership team")

Product & Positioning

• Core value proposition (from homepage hero section)
• Key features and differentiators (from features/product page)
• How do they position against alternatives? (check /vs/ pages, comparison content)
• Recent product launches (web search: "[company] launch OR new feature OR announcement 2026")

Content & Marketing

• Blog topics and frequency (fetch /blog, check RSS feed)
• Social presence — LinkedIn company page, Twitter/X handle, founder's LinkedIn
• Content themes — what topics do they write about most?
• Top-performing content (look for social share counts, engagement indicators)

Customer Evidence

• Customer logos on their site
• Case studies (fetch /customers or /case-studies)
• G2/Capterra reviews — overall rating, common praise, common complaints (web search: "[company] G2 reviews")
• Testimonial quotes from their marketing

Competitive Signals

• Who do THEY position against? (check their /vs/ and /alternatives/ pages)
• Job postings — what roles are they hiring for? (web search: "[company] careers" or fetch /careers)
• Partnerships and integrations (fetch /integrations or /partners)

Optional: Social Monitoring (requires APIFY_API_TOKEN)

If Apify is available, scrape deeper data:

• Reddit mentions: Search for competitor name across relevant subreddits
• Twitter/X activity: Track competitor's account and founder's recent posts
• LinkedIn posts: Track founder/CMO LinkedIn content and engagement

Without Apify, web search covers the basics — just less structured.

Phase 2: Competitor Profile Output

For each competitor, produce a structured profile:

# Competitor Profile: [Company Name]
**Last updated:** [DATE]
**Website:** [URL]

## Overview
- **What they do:** [1-2 sentences]
- **ICP:** [who they sell to]
- **Stage:** [funding, headcount]
- **Pricing:** [model + price points]

## Positioning
- **Value prop:** [their core claim]
- **Key differentiators:** [what they emphasize]
- **Positioning against us:** [how they frame the comparison, if any]

## Product
- **Core features:** [list]
- **Recent launches:** [last 6 months]
- **Integrations:** [key partners]

## Content & Marketing
- **Blog frequency:** [posts/month]
- **Top topics:** [themes they write about]
- **Social activity:** [LinkedIn, Twitter/X presence and engagement level]
- **Content strategy:** [what type of content dominates — thought leadership, SEO, product marketing]

## Customer Evidence
- **Notable customers:** [logos]
- **G2/Capterra rating:** [score + review count]
- **Common praise:** [what customers love]
- **Common complaints:** [what customers dislike]

## Signals
- **Hiring:** [what roles, what it signals]
- **Partnerships:** [recent partnerships]
- **News:** [recent press/announcements]

## Strengths & Weaknesses (vs. You)
### Where they're strong:
- [strength 1]
- [strength 2]

### Where they're weak:
- [weakness 1]
- [weakness 2]

### Your opportunity:
- [gap you can exploit]

Phase 3: Competitive Landscape Summary

After profiling all competitors, produce a landscape view:

# Competitive Landscape — [Your Company] — [DATE]

## Positioning Map
| Company | Core Claim | ICP Focus | Price Point | Key Differentiator |
|---------|-----------|-----------|-------------|-------------------|
| You | [claim] | [ICP] | [price] | [differentiator] |
| Comp 1 | [claim] | [ICP] | [price] | [differentiator] |
| Comp 2 | ... | ... | ... | ... |

## Content Comparison
| Company | Blog Frequency | Top Topics | Social Presence |
|---------|---------------|-----------|-----------------|
| You | [X/month] | [topics] | [LinkedIn/Twitter activity] |
| Comp 1 | [X/month] | [topics] | [activity] |

## Feature Comparison
| Feature | You | Comp 1 | Comp 2 | Comp 3 |
|---------|-----|--------|--------|--------|
| [feature 1] | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |

## Key Takeaways
1. [Most important competitive insight]
2. [Second]
3. [Third]

## Recommended Actions
1. [What to do based on competitive gaps]
2. [Positioning adjustment]
3. [Content/feature opportunity]

Phase 4: Ongoing Monitoring (Optional)

For recurring competitive tracking, set up a periodic review:

Monthly check:

• Re-fetch competitor pricing pages (detect changes)
• Check for new blog posts and content themes
• Search for recent news, funding, product launches
• Update profiles with changes
• Produce a "what changed" summary

What to monitor:

• Pricing page changes (compare against last snapshot)
• New /vs/ or /alternatives/ pages (competitive positioning shifts)
• Blog topic shifts (new content themes)
• Job posting patterns (hiring signals)
• New customer logos (market momentum)

Cost

Dependencies

• Web search and web fetch capabilities (always available)
• APIFY_API_TOKEN (optional — for Reddit/Twitter/LinkedIn scraping)