Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, pena
日本語に翻訳 name: seo-monitoring
description: When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.
metadata:
version: 1.0.1
Analytics: SEO Monitoring
Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
When invoking : On first use , if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
Core metrics : Indexing, traffic, keywords, backlinksBenchmark : Natural traffic baseline; trend comparisonArticle database : Per-article performance trackingTool selection : GA4, GSC, SEO tools, analytics platformsTraffic diversification : Healthy source mixPenalty recovery : Algorithm impact, fix workflowWork documents : Monthly records, responsibility tracking
Four Core Metrics
1. Indexing
Metric Purpose Data Source Pages indexed / not indexed Coverage; early focus: all target pages indexed GSC, site: command, SEO tools Keyword count per page More keywords = more potential traffic SEO tools Index coverage Target pages indexed; functional pages findable GSC, site: command
Early priority : Ensure all pages that need to rank are indexed.
2. Traffic
Metric Purpose Data Source Total traffic Growth; keyword relevance (irrelevant traffic has little value) GA4, SEO tools Subdirectory traffic Per-section performance; concentration vs dispersion SEO tools, GA4 Competitive comparison Organic, keyword traffic, total clicks vs competitors SEO tools Organic by page / country Granular breakdown GA4, GSC
3. Keywords
Metric Purpose Data Source Rank changes Target keyword movement GSC, SEO tools Keyword count New gains / losses per page SEO tools, GSC
4. Backlinks
Metric Purpose Data Source Referring domains vs backlinks Ratio; directory links can be high volume but low value SEO tools Backlink quality Do links drive traffic? Low ROI = deprioritize SEO tools, GA4 (referral)
Natural Traffic Benchmark
Location : GA4 > Reports > Acquisition > Traffic acquisition
Review organic traffic trend
Record baseline (e.g., monthly total)
Compare periodically to detect growth or decline
Tip : Add CTA events on key articles to track content ROI (see analytics-tracking ).
Article Database
Track per-article performance to find high/low patterns:
Field Use URL, publish date, target keywords Content metadata Index status, rank, traffic, backlinks Performance vs benchmark or competitors Context
Use to guide topic selection, optimization, and resource allocation.
Tool Selection
Tool examples are illustrative; no endorsement implied.
Use Tools Precise attribution GA4, GSC, Bing Webmaster, Yandex Webmaster Visit analytics Analytics platforms (e.g. Umami, Plausible) Third-party estimates SEO tools SEO data SEO tools
Attribution config :
User ID : Cross-device, cross-session identification; send to GA4GSC API : Index, clicks, impressions, coverage for automation, dashboards
Choose by privacy, cost, and team workflow.
Traffic Diversification
Principle Guideline Search share Keep organic search below ~75% of total Health Higher direct + referral share = healthier Brand sites Diversified traffic is common for strong brands Non-brand Possible without brand (e.g., tool sites) Reputation Site/brand reputation matters; Google assessors evaluate it Engagement Content, email, social, free tools drive return visits
Penalty Recovery
Step Action Identify Which algorithm update caused the impact Analyze Site issues; draft fix plan Assess cost Decide if fixes are worth it; sometimes abandoning is best Execute Implement changes; wait at least 3 months until next major update Parallel Use other channels for quality traffic; improve engagement data for Google Data window Google typically uses ~6 months of data for site quality Recovery Outcome is uncertain; do what you can, then wait
Monitoring Metrics Table
Traffic
Metric Source Notes Total sessions GA4 Channel share GA4 Channel absolute GA4 Country % and absolute GA4 Top pages SEO tools Compare with competitors Key page traffic GA4 Define "key pages" first
Engagement
Metric Source Notes Pages per session GA4 Use GA for own site; third-party for competitors Avg session duration GA4 Bounce rate GA4
Backlinks
Metric Source Notes Domain authority SEO tools Backlinks, referring domains SEO tools Top referring domains by authority SEO tools Important links Manual log Track loss Link graph SEO tools Health check New quality links (self + competitors) SEO tools Outreach Indexed pages SEO tools High-authority pages; internal linking Outbound domains SEO tools Partnership opportunities
Keywords
Metric Source Notes Keyword count SEO tools How many keywords rank
Content Output
Metric Source Notes Articles published Manual Weekly count Published vs indexed GSC New content indexing New page traffic GA4 Fresh content performance
Monthly Record Template
Category Metric Source Notes Month 1 Month 2 Traffic Total sessions GA4 Traffic Channel share GA4 Engagement Pages per session GA4 Backlinks Referring domains SEO tools Content Articles published Manual
Adjust rows as needed.
Work Document Management
Structure : Metrics, sources, notes, monthly valuesBenefits : Regular review, month-over-month trends, clear ownershipFormat : Spreadsheet or doc; assign owners per metric
Output Format
Core metrics summary (indexing, traffic, keywords, backlinks)Benchmark and trendArticle database structure (if applicable)Tool recommendationsMonitoring table (customized)Action items and owners
Related Skills
traffic-analysis : Traffic sources, attribution, diversificationanalytics-tracking : GA4, events, CTA attribution, User IDgoogle-search-console : GSC reports, indexing, APIai-traffic-tracking : AI search trafficbacklink-analysis : Backlink audit, toxic linksindexing : Fix indexing issues