name: creativity description: "Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting." version: 2.0.0

Creativity Pro Max - Creative Direction Intelligence

Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.

When to Apply

Reference these guidelines when:

• Planning creative campaigns for any channel
• Selecting visual styles for ads/content
• Choosing voiceover/music direction
• Creating platform-specific content
• Developing creative briefs

Core Principle

92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.

Quick Style Selection

How to Use This Skill

When user requests creative direction (campaign, ad, video, content), follow this workflow:

Step 1: Analyze User Requirements

Extract key information from user request:

• Campaign type: Product launch, brand awareness, lead gen, etc.
• Audience: Gen Z, Millennials, B2B, etc.
• Industry: SaaS, e-commerce, healthcare, etc.
• Platform: TikTok, Instagram, YouTube, etc.

Step 2: Generate Creative Brief (REQUIRED)

Always start with --creative-brief to get comprehensive recommendations:

python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]

This command:

1. Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
2. Applies reasoning rules from creative-reasoning.csv to select best matches
3. Returns complete brief: style, platform specs, voiceover, music, effects
4. Includes anti-patterns to avoid

Example:

python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"

Step 3: Supplement with Detailed Searches (as needed)

After getting the creative brief, use domain searches for additional details:

python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]

When to use detailed searches:

Step 4: Load Reference Details (as needed)

For detailed implementation, load relevant references:

Search Reference

Available Domains

Example Workflow

User request: "Create a TikTok campaign for Gen Z SaaS product launch"

Step 1: Analyze Requirements

• Campaign type: Product launch
• Audience: Gen Z
• Industry: SaaS
• Platform: TikTok

Step 2: Generate Creative Brief (REQUIRED)

python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"

Step 3: Supplement with Detailed Searches (as needed)

# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform

# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style

Output Formats

# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief

# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown

Key Stats

• Humor increases recall 33% (only 33% of ads use it)
• Color drives 85% purchase decisions
• Brand recognition +80% with consistent colors
• UGC: 28% higher engagement, 4x CTR, 50% lower CPA

Platform Quick Specs

Pre-Production Checklist

• Brand guidelines reviewed
• Audience persona confirmed
• Creative style approved from search results
• Platform specs verified
• Success metrics defined
• Hook in first 3 seconds
• Sound-off optimized (captions)
• Mobile-first designed
• A/B test variables identified