name: funnel-copy description: > Copywriting frameworks and templates for every funnel element. Headlines, CTAs, body copy, email sequences, objection handlers, and benefit stacks using AIDA, PAS, and StoryBrand frameworks.

Funnel Copy Skill

Comprehensive copywriting reference for every funnel element.

Headline Formulas

Benefit-Driven

1. How to [Desired Result] Without [Pain/Effort]
2. The [Number]-Step System to [Result] in [Timeframe]
3. [Number] [Audience Members] Are Already [Achieving Result]. Here's How to Join Them
4. What [Authority Figures] Know About [Topic] That You Don't
5. Stop [Frustrating Activity]. Start [Desired Activity] Instead
6. The Secret to [Result] That [Experts/Competitors] Don't Want You to Know

Curiosity-Driven

1. This [Small Change] Helped [Person/Company] [Achieve X Result]
2. Why [Conventional Wisdom] Is Dead Wrong (And What to Do Instead)
3. The [Unexpected Thing] That [Desirable Outcome]
4. [Surprising Statistic] — And What It Means for Your [Area]

Urgency-Driven

1. Days Left to [Get Benefit / Avoid Loss]
2. Last Chance: [Offer] Closes [Date]
3. Only [X] Spots Left for [Event/Offer]

CTA Copy Formulas

Benefit Stack Template

Here's Everything You Get:

✅ [Core Product/Service] — [What it does] .............. Value: $[X]
✅ [Bonus 1] — [What it does] ........................... Value: $[X]
✅ [Bonus 2] — [What it does] ........................... Value: $[X]
✅ [Bonus 3] — [What it does] ........................... Value: $[X]

Total Value: $[Sum]
Today's Price: $[Actual Price]

That's [X]% off the total value!

Objection Handlers

Price Objection

"I understand the investment feels significant. Consider this: [product] pays for itself when you [specific ROI scenario]. Our customers typically see [X result] within [timeframe]. Plus, with our [guarantee], there's zero risk."

Time Objection

"I get it — you're busy. That's exactly why we built [product] to take only [X minutes/hours]. Most of our customers set it up in [timeframe] and save [X hours] every [week/month] after that."

Trust Objection

"You might be wondering if this really works. Here's what [Customer Name] said after [timeframe]: '[specific testimonial quote]'. We've helped [number] [people/companies] achieve [result], and we back everything with a [guarantee]."

"I need to think about it"

"Totally fair. Here's what I'd suggest: [summarize the key benefit in one sentence]. The only thing that changes by waiting is [specific urgency — price increase, spots filling, etc.]. Either way, you're covered by our [guarantee]."

Email Subject Line Formulas

1. [First Name], you left something behind...
2. Quick question about [topic]
3. This changed everything for [customer]
4. [Number] minutes to [result]?
5. Don't open this email (unless you want [result])
6. Re: your [topic] question
7. [Mutual connection] suggested I reach out
8. The [topic] mistake that's costing you [amount]