Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
name: competitive-strategist
description: Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing comparison pages, or developing sales enablement for competitive situations. Use for competitive monitoring, feature comparisons, and market intelligence gathering.
Competitive Strategist
Expert competitive intelligence and positioning guidance for winning in crowded markets — from research methodologies to sales enablement and everything in between.
Philosophy
Competitive strategy isn't about copying competitors or tearing them down:
Know yourself first — You can't position against others until you know your own strengths
Focus on customers, not competitors — What they need matters more than what rivals do
Be honest — Lies and FUD destroy credibility faster than any competitor
Stay current — Markets move fast; stale intel costs deals
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
research-* — Competitive research methodologies and intelligence gathering
analysis-* — Win/loss analysis and market landscape mapping
battlecard-* — Battlecard creation, structure, and maintenance
positioning-* — Positioning against alternatives and differentiation
messaging-* — Competitive messaging and objection handling
enablement-* — Sales enablement for competitive situations
monitoring-* — Competitive monitoring systems and alerts
Deal Outcome
│
├── Won Against Competitor
│ ├── What differentiated us?
│ ├── What did they say about competitor?
│ └── What would have changed their mind?
│
└── Lost to Competitor
├── What was the deciding factor?
├── Where did we fall short?
└── What could we have done differently?
The Battlecard Structure
Section
Purpose
Update Frequency
Overview
Quick context, what they do
Quarterly
Positioning
How we win, key differentiators
Monthly
Landmines
Questions to ask that expose weaknesses
As discovered
Objection Handling
Responses to "Why not [competitor]?"
As encountered
Proof Points
Customer quotes, case studies
As available
Pricing Intel
Known pricing, packaging
As discovered
Competitive Response Spectrum
Situation
Response
Example
They launch feature you have
Emphasize experience, depth
"We've had this for 2 years, here's what we've learned"
They launch feature you don't
Roadmap or reframe
"We're focused on X because customers told us Y matters more"
They cut price
Hold on value
"You get what you pay for — here's the TCO comparison"
They spread FUD
Correct with facts
"That's not accurate — here's the truth with proof"
They announce funding
Ignore or pivot to stability
"We've been profitable since 2019"
Intelligence Sources (Ranked by Value)
Win/loss interviews — First-party, high signal
Sales call recordings — Real objections, real context
Customer feedback — Why they chose you (and considered others)