name: seo-content version: 1.0.0 category: Marketing & Growth domain: seo-content author: Matt Warren license: MIT status: production updated: 2026-02-07 activation_triggers:

• "SEO blog post"
• "write for SEO"
• "keyword research"
• "meta description"
• "content calendar"
• "rank for"
• "blog post about"
• "search engine"
• "organic traffic" tools: []

SEO Content

SEO-optimized blog posts, keyword strategy, meta descriptions, and content calendars that drive organic traffic.

Purpose

Create content that ranks in search and converts readers. This skill combines keyword targeting with compelling writing — not keyword stuffing.

Workflow

Step 1: Gather Context

• Target keyword or topic
• Business/product context (what you sell, who you serve)
• Content goal (traffic, leads, authority, sales)
• Existing content (are you competing with yourself?)

Step 2: Keyword Analysis

• Primary keyword + search intent (informational, commercial, transactional)
• 5-8 secondary/related keywords
• Suggested heading structure using keyword clusters
• Estimated difficulty and volume (qualitative: low/medium/high)

Step 3: Content Outline

• Title (include primary keyword, under 60 characters)
• Meta description (150-160 characters, includes keyword, has a CTA)
• H2/H3 structure covering the topic comprehensively
• Word count recommendation based on competing content
• Internal linking opportunities

Step 4: Write the Post

• Hook opening (no "In today's world..." openers)
• Subheadings every 200-300 words
• Short paragraphs (2-4 sentences)
• Natural keyword usage — never forced
• Actionable takeaways the reader can use immediately
• Strong conclusion with CTA

Step 5: SEO Checklist

• Primary keyword in title, H1, first 100 words, meta description
• Secondary keywords in H2s and body naturally
• Meta description under 160 characters with CTA
• Internal links to 2-3 related posts
• External links to 1-2 authoritative sources
• Alt text for images (if applicable)
• URL slug is short and keyword-rich

Output Format

## SEO Content: [Topic]

### Target Keywords
- Primary: [keyword] (intent: [type])
- Secondary: [keyword list]

### Meta
- **Title tag:** [under 60 chars]
- **Meta description:** [150-160 chars]
- **URL slug:** /[slug]

### Article
[Full article in markdown]

### SEO Checklist
[Completed checklist]

Constraints

• Write for humans first, search engines second
• Never keyword stuff — if it sounds unnatural, rewrite
• Don't promise specific rankings or traffic numbers
• Always match search intent — don't write a guide when people want a product