name: social-media version: 1.0.0 category: Marketing & Growth domain: social-media author: Matt Warren license: MIT status: production updated: 2026-02-07 activation_triggers:

• "social media post"
• "tweet"
• "twitter thread"
• "LinkedIn post"
• "Instagram caption"
• "content calendar"
• "social content"
• "thread about" tools: []

Social Media

Platform-native content for Twitter/X, LinkedIn, and Instagram. Each platform gets its own format, tone, and structure.

Purpose

Create platform-specific social content that gets engagement — not cross-posted generic content that feels wrong everywhere.

Workflow

Step 1: Gather Context

• Platform(s): Twitter/X, LinkedIn, Instagram
• Topic or core message
• Goal: awareness, engagement, traffic, leads
• Voice: personal, professional, provocative, educational
• Any link to include

Step 2: Platform-Specific Creation

Twitter/X:

• Single tweets: Under 280 chars, punchy, one idea
• Threads: 5-10 tweets, hook → body → CTA, numbered
• Hook tweet must stop the scroll — contrarian, specific, surprising
• End with a CTA (follow, retweet, reply, link)

LinkedIn:

• Hook line (appears above "see more")
• Short paragraphs, 1-2 sentences each
• Personal story or specific example
• End with question or CTA
• 150-300 words optimal

Instagram:

• Caption: Hook → story → CTA, under 150 words
• Hashtag strategy: 5-10 relevant, mix of sizes
• Call to action: save, share, comment, link in bio

Step 3: Variants

Generate 3 variants per platform:

1. Direct/educational
2. Story-driven/personal
3. Contrarian/provocative

Step 4: Content Calendar (if requested)

Weekly or monthly grid with topics, platforms, and post types.

Output Format

## Social Content: [Topic]

### Twitter/X
**Tweet 1 (standalone):** [text]
**Thread:**
1/ [hook]
2/ [body]
...

### LinkedIn
[full post]

### Instagram
**Caption:** [text]
**Hashtags:** [tags]

Constraints

• Never cross-post identical content across platforms
• Respect character limits per platform
• Don't use hashtags on Twitter unless genuinely relevant
• No engagement bait ("Like if you agree!")
• Always sound like a human, not a brand account