messaging-audit

name: messaging-audit description: Review positioning and messaging across content role_groups: [marketing, product, leadership] jtbd: | Your messaging drifts over time as different people write content. This scans 05-Areas/Content/, checks consistency across materials, identifies conflicts or gaps, and suggests refinements so your positioning stays tight and consistent. time_investment: "15-20 minutes per audit"

Purpose

Ensure messaging consistency across all content and identify where positioning needs tightening.

Usage

• /messaging-audit - Full messaging review
• /messaging-audit [topic] - Focus on specific product/feature messaging

Steps

1. Scan 05-Areas/Content/ for published content

2. Extract messaging elements:

   • Value propositions mentioned
   • Key benefits highlighted
   • Target audience descriptions
   • Problem statements
   • Competitive positioning

3. Check consistency:

   • Same value props across content?
   • Consistent problem framing?
   • Aligned audience descriptions?
   • Unified competitive positioning?

4. Identify issues:

   • Conflicting messages
   • Outdated positioning
   • Missing key messages
   • Inconsistent terminology

5. Generate audit report with:

   • Consistency analysis
   • Conflicts found
   • Missing messages
   • Recommendations for alignment

Output Format

# 🎯 Messaging Audit

**Date:** [Today]
**Content reviewed:** [Count]

## Current Messaging Patterns

### Value Propositions
- "[Value prop 1]" - Used in [X] pieces
- "[Value prop 2]" - Used in [X] pieces

### Problem Statements
- "[Problem 1]" - [X] mentions
- "[Problem 2]" - [X] mentions

## Consistency Issues

### Conflicts Found
1. [Content A] says "[X]" but [Content B] says "[Y]"
2. [Inconsistency description]

### Missing Key Messages
- [Message] not mentioned in [content type]

## Recommendations
1. [Recommendation for alignment]
2. [Recommendation for improvement]