name: ai-cold-email description: Generate personalized cold outreach emails using AI version: 1.0.0 author: KOINO Capital license: MIT tags: [sales, email, outreach, cold-email, lead-generation]

AI Cold Email Generator

Generate high-converting cold outreach emails personalized to your prospect. Uses the Observation > Question > Offer framework that consistently outperforms generic templates.

Usage

Provide the following about your prospect:

Output

You will receive 3 email variants plus a 3-touch follow-up sequence.

Step 1: Research & Personalization

Before writing, analyze the inputs and build a prospect profile:

1. Observation: What specific, verifiable thing can you reference about the prospect or their company? (recent news, job change, company growth, public statement, industry trend affecting them)
2. Question: What genuine question could you ask that demonstrates you understand their world?
3. Offer: What specific, low-commitment value can you provide? (not "let's hop on a call" -- something they can use immediately)

Step 2: Generate 3 Email Variants

Variant A: The Short Punch (50-75 words)

Structure:

Subject: [Observation-based, no clickbait, under 6 words]

[First name],

[1 sentence: specific observation about their company/role]

[1 sentence: question that implies you understand their pain]

[1 sentence: concrete offer with zero commitment]

[Signature]

Rules:

• No "I hope this finds you well"
• No "I wanted to reach out"
• No company pitch in the first email
• Subject line references THEM, not you
• Total email under 75 words

Variant B: The Value Lead (100-150 words)

Structure:

Subject: [Question format referencing their specific situation]

[First name],

[Observation paragraph: 2 sentences max. Reference something specific
about their company, industry move, or public content. Show you did
homework.]

[Bridge: 1 sentence connecting their situation to a pattern you've seen]

[Value: 2-3 sentences describing a specific insight, benchmark, or
framework relevant to their pain point. Give this away for free.]

[Soft CTA: Ask a question, don't demand a meeting]

[Signature]

Rules:

• Lead with value they can use TODAY even if they never respond
• The insight should be genuinely useful, not a teaser
• CTA is a question, not a calendar link

Variant C: The Case Study Drop (150-200 words)

Structure:

Subject: [Result] for [similar company/role]

[First name],

[1 sentence observation about their specific challenge]

[2-3 sentence mini case study: "We worked with [similar company type]
who had [same pain point]. They were spending [X hours/dollars] on
[manual process]. After [your approach], they [specific result with
numbers].]

[1 sentence: what made their situation similar to the prospect's]

[Offer: share the full breakdown, a relevant resource, or a specific
recommendation -- NOT just "let's chat"]

[Signature]

Rules:

• Case study must be from the same industry or analogous situation
• Include at least one specific number (hours saved, % improvement, dollars)
• If you don't have a real case study, use an industry benchmark instead
• CTA offers something tangible

Step 3: Subject Line Variations

Generate 5 subject lines for each variant (15 total), following these rules:

• Under 6 words
• No ALL CAPS
• No exclamation marks
• No "Quick question" or "Touching base"
• At least 2 should reference the prospect's company or situation specifically
• At least 1 should be a question
• At least 1 should reference a number or result

Step 4: Follow-Up Sequence

Follow-Up 1 (Day 3): The Bump + New Value

Subject: Re: [original subject]

[First name],

[1 sentence: reference original email without "just following up"]

[New value: share a relevant article, data point, or insight they
would genuinely find useful -- even if they never buy from you]

[Restate soft CTA differently than the first email]

Follow-Up 2 (Day 7): The Pattern Interrupt

Subject: [Something unexpected -- industry hot take, contrarian opinion,
or humor relevant to their world]

[First name],

[2-3 sentences: share a genuine perspective on their industry that
shows you think about this space deeply. This should NOT be a pitch.
It should be something they'd forward to a colleague.]

[1 sentence: tie it back to how this relates to their specific situation]

[CTA: even softer -- "curious if you see it the same way"]

Follow-Up 3 (Day 14): The Clean Break

Subject: Re: [original subject]

[First name],

[2-3 sentences: acknowledge they're busy, provide one final piece of
value (a resource, benchmark, or tool recommendation), and give them
a clean exit]

[Something like: "If the timing isn't right, no worries at all. But
if [pain point] becomes a priority, here's where to find me: [link]"]

Rules for all follow-ups:

• NEVER say "just following up" or "circling back"
• Each follow-up must add NEW value, not just remind them you exist
• Tone should get progressively more casual, not more desperate
• The breakup email should leave them thinking "that person was genuinely helpful"

Quality Checklist

Before sending any email, verify:

• Opens with something about THEM, not about you
• No jargon or buzzwords ("synergy", "leverage", "circle back")
• A stranger could read this and learn something useful
• CTA requires less than 60 seconds of their time to respond
• You'd actually want to receive this email yourself
• Subject line would make you curious enough to open
• No more than 1 link in the entire email
• Reads well on mobile (short paragraphs, no walls of text)
• Specific to THIS prospect -- not a template with [brackets] filled in
• Follow-ups each add genuinely new value

Anti-Patterns (Never Do These)

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